‘William Gibson’s collected essays mark him out as a remarkable visionary.’ — Guardian
‘Gibson is, of course, one of our greatest science-fiction writers, exalted for his talent for depicting futures that are just around the corner… Gibson’s writing enters the bloodstream like a drug, producing a mild hallucinogenic effect that lasts for hours… Such is the power of his prose that when I glanced up from the pages of this book and surveyed the street-side around me, I felt as if I were wearing Gibson-glasses…’ — New York Times
‘While his dark and glittering novels still provide the best introduction to his work for newcomers, anyone already in thrall to his sidelong perspective on the world will find lots to enjoy here.’ — The Telegraph
‘William Gibson is one of our finest science fiction authors, because he knows that people are the strangest products science has ever produced. And his new essay collection, DISTRUST THAT PARTICULAR FLAVOR, gives us insight into how he came to understand that so well, when many other SF authors struggle to see it. DISTRUST does not disappoint: Gibson completists will definitely need the book, but I also recommend it for Gibson newbies who want to get a grip on where he’s coming from. Fans of Gibson’s voice will recognize in his non-fiction the luminous, open-ended sound of his novels. Part of that sound comes from the nature of his ideas; the rest, from his skill in bringing the dream-state of our culture to us in lucid yet elusive prose… Gibson’s fiction is in some ways deeply autobiographical: after reading this collection of lovely essays, it’s clear where his characters get their joy for art, music, The Footage, and blue jeans of inscrutable provenance.’ — io9.com
‘… it’s a testament to Gibson’s clinical skills as a writer (and first-class observer) that he can make a fleeting, long-ago first impression sound like a revelation, albeit one on a very deliberately small scale… for all Gibson’s self-effacement, he has highly evolved powers of observation… Though he’s often lauded as a big-picture man, these pieces make one thing clear: He’s even better with the little details.’ — Onion AV Club
‘Gibson is a prophet and a satirist, a black comedian and an astounding architect of cool. He’s also responsible for much of the world we live in.’ — Spectator
‘… for the whole time I’ve been writing this review, I have been wanting to step back, to let Gibson speak, to stop wasting your time with my inadequate analysis and to simply encourage you to get yourself a copy of this fabulous book and read it.’ — Strange Horizons
‘William Gibson has carved out a position as an essayist and nonfiction writer (“journalist” would be neither quite accurate nor agreeable to Gibson, who insists he is nothing of the sort) capable of uniting the novelist’s insatiable curiosity, the travel writer’s ability to sniff out the weird and wonderful, and the future theorist’s speculative insights… prose that crackles with wit, dark humor, and an air of hip jadedness is a testament to his considerable talent as a writer. The pieces are first and foremost a pleasure to read, whether Gibson is reminiscing about early encounters with the work of H.G. Wells or crossing paths with Michael Stipe amid the neon frenzy of a Shinjuku night. Those familiar with his fiction will certainly recognize Gibson’s style, though the nonfictions collected here reveal, paradoxically or not, far more of Gibson’s inner workings than his fiction does, dispensing aperçus with an irreverence and acerbic, almost snarky tone less readily apparent in his fiction… ecstatic and brilliant writing on a panoply of topics…’ — Bookslut
‘Gibson’s non-fiction writing is a peanut in the bland Cracker Jack of the dead tree publications where they first appeared. He’s often graced the otherwise leaden pages of Wired with his unique style and many of the pieces in this book appeared elsewhere, whether in magazines or at public talks. His non-fiction is rare enough that we definitely want more… I’m probably preaching to the choir, though. Gibson is a gem, our own Jules Verne who planted so many seeds in popular culture that it is difficult to look out across our roiling intellectual landscape and not see his ideas… well worth a read. And while you wait for it to download onto your Fire or your iPad or your Sandbenders, give thanks to the seer of our age who didn’t expect things to turn out that rosy yet still understood the good in both us and, more important, our variegated and ever more cunning tools.’ — TechCrunch